Real Issues in a Reel World
When I started working in documentary film in 1952, I thrilled to rhetoric about the Role of Film--to educate, to...
اقرأ المزيدCategory: Media Literacy
Our Culture of Addiction
"No street-corner crack dealer ever had a better line than the one Madison Avenue delivers at every commercial break: Buy...
اقرأ المزيدPower of Images: Creating the Myths of Our Time
We see them everywhere: on billboards, in magazines, on bus placards. They come in the mail and in our Sunday...
اقرأ المزيدSnapshots from a TV Album: Scenarios Explore Family Viewing Habits
When TV was introduced in the late l940s, the upscale lifestyle magazine Better Homes & Gardens looked into the future...
اقرأ المزيدIn Terms of Media: An Introductory Vocabulary
Like most other field, the area of communication has developed its own specialized vocabulary. Some of the jargon we hear...
اقرأ المزيدM&V Goes to WARC
UN Plaza, Geneva, Switzerland, October 7, 1979...As I turned the corner toward the UN conference center, the big red sign...
اقرأ المزيدRewarding the Messenger
Unlike the ancient kings of legend, our society gives its communications kudos to the bringers of bad news. Reversing that...
اقرأ المزيدTeaching Media Literacy: Yo! Are you Hip to This?
Walking down the corridors of a middle school in suburban Massachusetts, the distinctive sound of a television commercial stands out...
اقرأ المزيدMan Who Invented TV Sports, The
From 1968 to 1986, Roone Arledge headed sports for ABC Television. Jim Murray of the Los Angeles Times describes Arledge's...
اقرأ المزيدMINORITIES: Ads Still Portray All-White Society
The conventional wisdom about minorities in advertising goes something like this: In the bad old days, before the civil rights...
اقرأ المزيدMINORITIES: Racism Still Implicit In Patriotic Come-Ons
Since the demise of the draft, minorities have become an increasing part of the nation's armed forces. Recruitment campaigns feature...
اقرأ المزيدADVOCACY: Lyrics
In 1968, the musical Hair opened on Broadway. It was brazenly irreverent yet charmed many audiences with such ironic tunes...
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